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Online Marketing is International Marketing
Although two-way communications between buyers and sellers describe most personal sales and have been taking place electronically since the invention of the telephone, the Golden Age of interactivity began a few decades ago. Its beginnings can be traced to the Internet (Net), a global collection of computers networks linked together for the purpose of exchange date and information. The ‘Net’ originally served scientists and government researchers but it has since evolved into a multifaceted and popular medium of communication for individual households and business users. Users can exchange data with other computer users around the world in such formats as text, graphic images, audio, and video.
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